Enablr One

One Operating System for Your D2C Business

Manage people, products, inventory, finance, compliance and business intelligence from one connected platform.

Product to manufacturer, purchase order, goods receipt, inventory, channel, order, invoice, and cash. The same company record, instead of a fresh export every Monday.

The problem

D2C operations are split across tools that do not share a record.

Orders live in a marketplace portal. Stock lives in a sheet. Purchase orders live in email. GST invoices, leases, and board papers live in drives named after the person who left. When finance asks why contribution margin fell, someone rebuilds the answer by hand.

The connection

One company record, from the product idea to the cash.

Enablr One keeps the chain in one tenant: product, manufacturer, purchase order, goods receipt, inventory, sales channel, order, invoice, payment, and the management report that reads those facts. A second chain runs from employee expense to approval, payment, and the same finance view.

Platform

Built as one system, not a bundle of modules.

Brands, offices, warehouses, and GST registrations belong to the same company. Permissions decide who can see finance, legal, or warehouse stock. The public site you are reading is the front door. The operating modules are delivered in later releases, on this same data model.

People

Headcount, attendance, leave, and the cost of a team.

Store the employee, their manager, location, and documents once. Attendance and leave requests sit next to the person, and department cost can later roll into the same view as marketing and logistics spend.

Products

SKU, price, tax, and margin on the same product.

A D2C catalogue is variants, barcodes, HSN, MRP, and a cost that changes when the manufacturer does. Enablr One treats the SKU as unique inside the company and keeps selling price, cost, and target margin together.

New products

From idea to launch without a side spreadsheet.

An idea becomes research, a sample, a test, packaging, a compliance check, a cost, and a launch. The launched SKU is the same product record that inventory and sales already use.

Inventory

Stock changes are transactions.

A goods receipt, a transfer, a reservation, a damage write-off, and a marketplace order each write a ledger line. The quantity on hand is the result of those lines, not a number someone typed over.

Procurement

Request, order, receive, invoice, pay.

Purchase requests go through configurable approval thresholds. The purchase order, goods receipt, and vendor invoice stay linked, so payables are not a second copy of the order.

Sales channels

Your site, marketplaces, quick commerce, and offline.

Shopify, Amazon, Flipkart, Myntra, Nykaa, your own site, quick commerce, and B2B can land in one order model. Channel integrations come later. The order, settlement, and fee fields are part of the design so a new channel does not require a new database.

Finance

Operational finance for a brand, with room for an accountant.

Invoices, credit notes, expenses, reimbursements, and petty cash sit with receivables and payables. This is the operating picture. It is not a claim that statutory books or a GST return are produced here.

Corporate

Shareholding, funding, and debt in the same company.

Founders, investors, rounds, and loans are company records with the same confidentiality rules as board papers. They are not a folder on a laptop.

Legal

Contracts, notices, and matters with a version history.

A signed agreement is a new version, not a file overwritten on Friday. Matters and notices keep their documents, dates, and the people responsible.

Compliance

A calendar of filings, licences, and expiries.

The product stores the obligation, the due date, the owner, and the evidence. It does not tell you what the law requires. Your advisors configure the items.

Documents

A private vault, not a public link.

Company files stay in private storage. A download link is issued only after the user, the company, and the permission are checked, and it expires. Google Drive can be a backup destination later. It is not the database.

Management information

The questions a founder actually asks.

Sales by channel and SKU, stock cover, receivables age, contribution margin after marketplace fees and returns, and a cash view for 30, 60, and 90 days. The figures come from the operating records, not from a monthly export.

AI

Answers limited to what that person is allowed to see.

When AI is added, it will run as the signed-in user. It will not receive a master key to the database, and highly confidential records can be kept out of a prompt.

Integrations

Channels, payments, and accounting, one group at a time.

Marketplace orders, payment gateways, and accounting tools are planned as integrations on the core records. They are not switched on in this release.

Security

Company data is separated in the database.

Each customer company is a tenant. Access is enforced in PostgreSQL, not only by hiding a menu. Sign-in is Google or Microsoft 365, added in the next phase. There is no password stored by Enablr One.

Privacy

Collect the enquiry. Ask separately before marketing.

The contact form records what we need to reply. Marketing email is a separate choice, and it is not ticked for you. Retention periods are configured later with your advisors. This site is designed with GDPR and DPDP principles in mind. That is an engineering statement, not a certification.

Who it is for

Founders

You can see cash, margin, stock, and what is about to expire without waiting for three exports.

Operators

Purchase orders, receipts, and warehouse stock describe the same units.

Finance leads

Receivables, payables, and marketplace deductions sit next to the order that caused them.

Small brand teams

You have outgrown sheets and chat threads, and you do not want a generic ERP that ignores marketplaces.

Questions

Is Enablr One a replacement for Tally or Zoho Books?

No. Enablr One is the operating record for a D2C company: people, products, stock, orders, and the finance activity around them. Statutory accounting can be integrated later. This release does not file returns or produce statutory books.

Does it connect to Amazon, Flipkart, or Shopify today?

The data model is ready for channel orders and settlements. The connectors themselves are a later phase. You can still record the channel and the commercial terms now once those modules are released.

Where is company data stored?

The system of record is PostgreSQL on Supabase. Company documents are planned for private storage with short-lived links. Google Drive is a backup destination, not the place the application reads from.

Who can see another company's data?

Tenant isolation is a database rule. A user in one company does not receive another company's rows by changing an identifier in the browser. Platform staff do not get standing access to customer records.

How do I start?

Get Started opens the company application. Book a Demo and Talk to Us open an enquiry. Sign in with Google or Microsoft after the company is approved.

Will you email me a newsletter if I enquire?

Only if you tick the separate marketing choice. Leaving it blank still lets us reply to the enquiry.

Talk to Enablr

Tell us about the brand. We use this form to respond. Marketing email is a separate choice below, and it starts unticked.