Finance
Operational finance for D2C brands
A brand needs to know who owes it money, whom it owes, and what a SKU contributed after marketplace fees. That is a different job from filing the statutory books.
The records finance actually chases
Proforma invoices, tax invoices, credit notes, debit notes, and delivery challans belong next to the order or the purchase they settle. A credit note for a return should point at the sale, not at a new customer someone typed.
Employee claims run from receipt to manager, to finance, to payment. Petty cash at an office has an opening balance, receipts, expenses, and a closing balance. Thresholds for approval are company settings.
Margin after the channel takes its cut
Selling price minus discounts, product cost, packaging, marketplace fee, payment fee, shipping, returns, and other variable costs is the contribution margin. Enablr One is designed to show that by SKU, product, brand, and channel.
Amounts are decimals. The company currency defaults to INR for an Indian company and can be changed on the company record. Reports do not assume a floating-point number from the browser.
What this is not
Enablr One does not claim to replace Tally, Zoho Books, or a chartered accountant. Accounting integrations are a later phase. GST treatment is configuration, reviewed with your advisors, not a rate baked into the software.
Cash forecasts for 30, 60, and 90 days use expected collections, vendor payments, payroll, rent, taxes, debt, and operating expenses once those records exist. The finance module is not in this release.