Management information
D2C management information
A Monday meeting should not start with three people exporting three systems. The report should read the same orders, stock ledger, and invoices the teams already posted.
What a founder view contains
Revenue, gross margin, contribution margin, cash, receivables, payables, inventory, orders, active SKUs, headcount, the product pipeline, and the compliance and legal items that are about to fall due.
Comparisons follow the company calendar. Indian companies default to a financial year that starts on 1 April, stored as company settings, so a brand with a different year is not stuck inside that default.
The cuts that matter in D2C
Sales by channel, SKU, category, and geography. Returns and cancellations beside the gross. Stock ageing, slow movers, and days of cover. Vendor spend and open purchase orders. Pipeline and launch dates.
Every listing in the product is specified to search, sort, filter, paginate, and export. An export of sensitive numbers is an audited action, available only to someone with export permission.
When the numbers exist
Reports are only as current as the modules that post the rows. Sales reports wait for orders. Stock reports wait for the ledger. This release publishes the model and takes the conversation. It does not show sample dashboards filled with invented brands.
If you want the first view scoped to your channels, say so on the enquiry form.