Products
Product and SKU management for D2C catalogues
A D2C catalogue is not a list of names. It is brand, category, variant, size, colour, barcode, tax classification, and a cost that moves when the maker does.
One SKU inside one company
SKU uniqueness is per company. Two brands in a group can share a code only if they are the same tenant and you choose that. A second customer company never sees your codes.
Price, MRP, cost, and target margin live on the product. Money is stored as a decimal with a currency code, so a later USD or AED price list does not require a new table.
New products join the same record
An idea moves through research, sample, test, packaging, and a compliance check before it is a SKU you can receive into a warehouse. The launch does not create a second product that finance has never heard of.
Images and specification documents hang off the product, with the same private-file rules as the rest of the company vault.
What you can do with it
Once the product phase is released, a brand team can maintain the catalogue without exporting it to the sheet that purchasing also edits. Until then, this page is the specification, and the enquiry form is the way to talk it through.
Contribution margin later subtracts discounts, product cost, packaging, marketplace fee, payment fee, shipping, returns, and other variable costs from the selling price. That calculation needs this product record to be the one sales uses.